Graduate Certificate in Applied Data Analytics
Available fall 2022
Get Ahead of the Curve in Data Analytics
The Graduate Certificate in Applied Data Analytics (GC-ADA) is a great way to introduce yourself to the growing field of data analytics, data mining, data science, big data and more. Companies and organizations today have to stay competitive and now more than ever are turning to data analytics to better understand their customers and current trends. According to Fortune Business Insights, the big data analytics market is projected to grow from USD 231.43 billion in 2021 to USD 549.73 billion in 2028 at a CAGR of 13.2% in 2021-2028 period.
Though students will need some prior knowledge of math, statistics and research methods, the certificate is designed so that only minimal knowledge of these areas is required. This 15-credit hour certificate program is designed to grow with students, and courses can be applied to the Master of Science in Applied Data Analytics. Classes for this program are developed and taught by Detroit Mercy faculty who have interests and expertise related to data analytics.
53%
Of Companies
Are Adopting
Big Data Analytics
According to Forbes, big data adoption reached 53% in 2017 for all companies interviewed, up from 17% in 2015, with telecom and financial services leading early adopters. Data warehouse optimization remains the top use case for big data, followed by customer/social analysis and predictive maintenance.
In-Demand Careers
According to the Bureau of Labor Statistics, employment of operations and research analysts (including data analysts) is projected to grow 25 percent from 2020 to 2030, which BLS rates as much faster than the average for all occupations.
Flexibility
The Applied Data Analytics Graduate Certificate program is offered online and on campus through the Department of Economics in the College of Liberal Arts & Education.
Career Pathways
- Management Analysts
- Market Research Analysts
- Software Developers, Quality Assurance Analysts and Testers
What is Applied Data Analytics?
Companies that remain competitive today understand the challenge and importance of creating high customer retention. Data now comes from a variety of forms online, from billions of smartphones to using online payment systems. This graduate certificate program was created to meet the demand for highly skilled data analysts in a variety of disciplines including, but not limited to, biology, business, economics, engineering, health professions, neuroscience and social sciences. It is an interdisciplinary certificate program housed in the Department of Economics with courses coming from Computer Science, Cybersecurity & Information Systems and Economics.
Who is this certificate for?
Aquire extensive knowledge
- Understand the techniques used in the area of business forecasting with an emphasis on data analytic models used to make informed decisions
- Comprehend economic modeling and know why it is useful for understanding and planning independent research projects
- Gain insight into statistical software packages used to analyze large-scale data sets and statistical analytics languages such as R, STATA and Python
Make data-driven decisions
- Gain a deeper understanding of the limits of data analytics using real-world data
- Make sense of database structures and data mining techniques, such as procedures used for classification, prediction, regression, clustering, association, sequencing and more
- Learn how data mining works with applications associated with relational databases, website data, text, multimedia and spatial databases
Apply critical thinking skills
- Be aware of the processes used to analyze raw data, extract key facts, develop decisive insights and capitalize on effective, evidence-based decisions
- Identify new opportunities for growth in today’s increasingly competitive environment
- Be aware of ethical insights in how these decisions relate to all aspects of data analytics